White Papers

Process Color vs PMS Color Explained

A color is primarily replicated one of two ways in the web offset printing process; process color or Pantone Matching System (PMS) color. Understanding the differences are critical to extracting the best possible quality out of your print campaign.  

5 Guidelines That Every Print Buyer Should Follow

A novice to corporate purchasing may be uninformed as to how difficult a job a “purchasing agent” can be. After all, everyone already possesses the inherent skill to buy the best product at the lowest price. So print buying must be simple; get a few prices, cut a few PO’s, and get taken to lunch, right? Well, not exactly.  

Web Offset Explained

Offset Printing, or lithography, is the most commonly used form of printing in the world, and is simplified by the premise that oil and water don’t mix. In lithography, an emulsion on a printing plate attracts ink (oil), and the rest of the plate attracts water (fountain solution) to ensure they don’t mix.  

Paper Terminology

One of the most daunting, yet important aspects of print buying can be understanding paper. Misquoting or misrepresenting paper to the end user can be a costly and damaging mistake.  

Design Size

Web offset printing offers good flexibility to the designer, but misunderstanding its flexibility can be costly. The most critical error a print designer can make when devising a new creative to run on a web offset press is ignoring common press repeat sizes and standard paper stock widths. 


Some printers price jobs based on emotion, disregarding true cost at the expense of themselves and their clients. Tidewater Direct uses a mathematical computer formula to generate a price, ensuring that the price you get today will be the same price you get tomorrow.  

Terms & Conditions

Any one direct mail contractor that creates packages for credit card or mortgage solicitations knows the game of procuring the “Terms and Conditions” inserts. The game is “how cheap can I buy it”.